A curious sunflower grows up in the poppy field and encounters resistance. The flower believes it has to be like the poppies around her and suppresses her very own growth. The sunflower's true nature seems to be wrong, not fitting into this world. So it suppresses it...
Many clients approach me because they feel not seen and therefore do not get booked by the right customers. In business and marketing people tend to leave behind inner values and motivations. It’s not primarily about WHAT you’re offering.
In Hermann Hesse’s Narcissus and Goldmund, a friendship is described in which one friend wants to portray something in order to please the other. Both of them learn that there is no point in faking a self that does not correspond to one’s own nature. The same applies to your marketing.